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Wednesday, January 21, 2015

Free Ebook The Global Warming Reader: A Century of Writing About Climate Change

Free Ebook The Global Warming Reader: A Century of Writing About Climate Change

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The Global Warming Reader: A Century of Writing About Climate Change

The Global Warming Reader: A Century of Writing About Climate Change


The Global Warming Reader: A Century of Writing About Climate Change


Free Ebook The Global Warming Reader: A Century of Writing About Climate Change

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The Global Warming Reader: A Century of Writing About Climate Change

Review

“Relevant, timely, and engaging . . . Among the many books available on global warming, this one is unique. . . . One would be hard pressed to create a better list of documents. . . . Highly recommended for lay readers, professionals and activists, and a worthy addition to any general library collection.” —Electronic Green Journal

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About the Author

Bill McKibben is the author of The End of Nature, and The Age of Missing Information. He is a frequent contributor to such publications as Outside, The New York Times, and The New York Review of Books, and a former staff writer at the New Yorker.

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Product details

Paperback: 432 pages

Publisher: Penguin Books; Original edition (March 27, 2012)

Language: English

ISBN-10: 0143121898

ISBN-13: 978-0143121893

Product Dimensions:

5.5 x 0.9 x 8.3 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#689,894 in Books (See Top 100 in Books)

Interesting stuff included, although I would have liked some more direct rebuttals. In the middle of the book there is a long speech by a conservative senator laying out his qualms with "Global Warming." The book might have done well to include a direct rebuttal to his claims - this coming from a reviewer who has read precious little on the science, and thus would have liked something closer to a dialogue between the opposing sides. (Yes, I know most of the Scientific Community already agrees, but I don't know enough to tell if a dissenter is full of BS or not, so it'd be nice for the Scientists to respond directly in this volume).

Starts with early scientific recognition that fossil fuel emissions were warming northern Europe over a century ago (and wouldn't that be great, as it was too darn cold, and the growing season too short). McKibben collects key articles through the decades, predicting global warming, documenting (or denying) growing evidence, and vividly recounting impacts of ocean acidification, extreme weather, and other climate changes. A middle section is devoted to efforts to counter anthropogenic damage, from bottom-up individual and community work, to top-down efforts (Rio, Kyoto, Copenhagen...). We hear from young and old, US and international, across cultural and political spectra. This collection shares facts and fiction, fears and frustration, images and hope.Climate and climate science are changing so rapidly that anything in this genre is rapidly rather outdated. Update this reading with the new 2013 IPCC AR5 report - at least the Summary for Policymakers, or the Abstracts by Fire & Water at Evergreen. James Hansen, Elizabeth Kolbert, and other authors in McKibben's collection continue to publish new insights.

This is a great primer on all the issues of global warming from biological to ecological science, with all the world's best environmental scientists included. Bill McKibben has assembled a compendium including many of our top environmental and climate scientists to help the reader understand global warming from every aspect and vantage point of environmental science.

I believe every one interested on global warming should read this.

an excellent book for a reader who Is just being introduced to the history of global warming.Includes very readable excerpts from important writings by the most important people in this science.After reading this you can make rational argument with anyone you know who's a climate change denier.

Great merchandise

Great book, bought used at a good price!

This is all stuff we need to know, but much more difficult to wade through than Bill McKibben's other books, which are entertaining and fascinating.

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Tuesday, January 20, 2015

PDF Download Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition

PDF Download Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition

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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition


Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition


PDF Download Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition

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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition

Review

"Excellent …the handbook contains invaluable information about virtually every aspect of running a freelance design business. The entire book is organized for quick reads on all the topics. If you’re getting started in the design business looking for pricing, business and ethical guidelines, or even a seasoned pro looking for salary comparisons or a knowledge brush-up, this book is a must-have." (The Graphic Mac)

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About the Author

The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.

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Product details

Series: Graphic Artists Guild

Paperback: 448 pages

Publisher: Graphic Artists Guild; 15 edition (April 3, 2018)

Language: English

ISBN-10: 1507206682

ISBN-13: 978-1507206683

Product Dimensions:

8.5 x 1.2 x 10.9 inches

Shipping Weight: 3.2 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

17 customer reviews

Amazon Best Sellers Rank:

#9,282 in Books (See Top 100 in Books)

This book is full of examples of how to price different projects. It gives a great idea of the range to charge. As a lettering and watercolor artist, I found that it still didn't have specific prices for certain projects that I was looking for, but am glad I bought it. The sample contracts in the back of the book were worth the price for me. I've already used and adapted the licensing contract for several projects.

I am a recent graduate from art school and unfortunately, since I received a B.S. in Visual Arts and not a BFA, I was not taught the ins and outs of marketing my own art, what to charge, and why. This book is an incredible and extensive reference book for literally ANY type of artist, down to the subject matter you are creating. Would recommend 100%, especially as the up to date version.

I am using this book now for teaching a professional practices course. It has so much information on the marketing/business aspects of being a graphic designer. How to "think" for a graphic design business.I started out my business using a very early edition of this book. And this was very helpful. The new edition has updated price guides for more areas and very helpful advice.

I would call this a key part of success as a creative. It's more than a pricing guide, there's a wealth of information about conducting business as a graphic consultant / illistrator / web designer and so much more. My teacher recommended it when I was wrapping up my BFA and I made myself wait for this new edition and I am so happy with it. My brother is also a graphic designer so we pass it back and forth when we dont know how to proceed.

It might be a great resource. Maybe. But the printer got the pages scrambled. There's a chunk of about a hundred pages of really core information that's entirely missing. In its place is a repetition of a different series of pages that end up in the book twice. Of course, the table of contents says the info that was my whole reason for buying the book was in the missing section. I've requested a replacement from Amazon, but I'm not optimistic that I won't just get another identical defective copy.UPDATEThe replacement from Amazon arrived quickly, and its pages are complete and in-order. Where my rating had formerly been one star, I'm adjusting it up to four, only subtracting one for the chaos.

This book is a wealth of knowledge. Well worth the buy.

Great condition can’t wait to read

Great info but my book is misprinted. Between page 176 and 209 I have another copy of chapter 2. Ordered a replacement and it’s the same issue. Returning both.

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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition PDF
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Wednesday, January 14, 2015

Free Download , by Richard H. Thaler Cass R. Sunstein

Free Download , by Richard H. Thaler Cass R. Sunstein

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, by Richard H. Thaler Cass R. Sunstein

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, by Richard H. Thaler Cass R. Sunstein


Free Download , by Richard H. Thaler Cass R. Sunstein

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, by Richard H. Thaler Cass R. Sunstein

Product details

File Size: 4452 KB

Print Length: 320 pages

Publisher: Penguin Books; Revised & Expanded edition (February 24, 2009)

Publication Date: February 24, 2009

Sold by: Penguin Group (USA) LLC

Language: English

ASIN: B00A5DCALY

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Amazon Best Sellers Rank:

#19,545 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

An interesting work. . . . It speaks of how conditions can be changed and perhaps improved by "nudging" people. Rather than "beating up" on people, subtly nudge them. Fascinating reading and very provocative. Is nudging good? Or manipulative?The authors, Richard Thaler and Cass Sunstein, faculty at the University of Chicago, define a "nudge" as (Page 6): ". . .any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives." Indeed, they define their perspective as "libertarian paternalism." They believe in freedom but also wish to use "nudges" to induce people to improve their health, and live longer and happier.One simple example? Has any male ever used a urinal with a fly painted onto it? This simple nudge reduces "spillage" by 40% as males involuntarily try to hit the "target." In the process, there is a benefit, less smelliness and messiness in the restroom.The book applies the nudge argument to investments, health, school choice, organ donation, the environment, marriage, and so on. In each case, they try to show how nudges and libertarian paternalism can improve the quality of life of individuals as well as providing social benefits.Questions do arise, as the authors themselves admit. Is this a manipulative approach? Do we subtly manipulate people into doing things that they might not voluntarily wish to do? Thaler and Sunstein address these issues. Each reader will have to determine how well they succeed. A provocative and fascinating work, well worth reading.

The point is very clear. We all have preconditioned manners of making decisions and instead of having to choose from thousands of options it makes more sense to nudge us to a more common ground than to leave us confused and frustrated. This of course is on condition that there is pure transparency of all the options. If you have ever read any books about psychology or studied the subject or have read Daniel Kahneman’s book Thinking Fast and Slow, than this book will not provide you a lot of new insight. It looks at a lot of old and some recent researches about how people who think they’re making rational decisions are in reality not and have pretty predictable decision patterns. The book then goes on to recommend how society could be better if we followed some type of Paternal Libertarianism where the ones providing choses like Insurance companies or government services nudge persons to make smarter decisions while being transparent of all the options and not hiding any of them. I agree with them almost 100%. Most of their suggestions and examples make sense as long as the ones nudging are 100% transparent. If you’re anything like me, you will say the book is just okay and you will not be blown away by any Wow moments. So you can either read the book or save time and just speak to someone who read the book and have a nice long discussion with them.

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and‎ Cass R. Sunstein has a simple premise. Unlike classical economic theory, where people are fully rational and always do things in their best interest, we are really lazy, uninformed, and unmotivated. We make bad decision because we lack information, or space out, or are too stupid to investigate what descisions will make our lives better.Intuitively, this view appeals to me. One example: create online retirement forms with a default setting which generally benefit employees, rather than no setting at all. Most people don't really understand their retirement plans, if they even have one. So make their laziness work for them.Of course, the “Libertarian Paternalism” proposed in this work is problematic. Who makes the choices that we get to choose from? Can’t "they" rig the system for their benefit and not ours?Despite this, I think the author’s view of human nature is sound, and can lead to more intelligent discussions about what we, as a species and individuals in that species, can hope to accomplish.

No wonder Richard Thaler's work won him the Nöbel Prize in Economics! Built on the earlier work founding Behavioral Economics by Daniel Kahneman and Amos Tvarsky which de-throned the "Rational Actor" model of humans in Classical Economics, Kahneman and Tvarsky, joined by Paul Slovic, showed human thinking is hard-wired in evolution, beset by Heuristics and Biases which are provably non-rational. They answer the question often provoked by observations of others clearly acting against their self-interest. There has been 35 years of continuing research in this area, a Nöbel for Kahneman, even showing that Capuchin monkeys are hard-wired native economic thinkers and choosers. We act, as evolution indicates, for action in the short term, primarily in the lower level, fast thinking brain and with heuristics/algorithms sufficient to meet the test of "Probably Approximately Correct", with book of this name by Leslie Valiant. Humans are not randomly irrational, but predictably irrational, which is what makes The Nudge work effectively.Thaler gives us an alternative to formal control systems for humans based on rules, laws, behavioral/operant conditioning, "shoulds, oughts, musts". Humans ignore or rebel against the rules, and deny consequences for short term gains.Thaler's "Nudge" is the alternative, assuming people will act in their self-interest without depending or using rationality or reason. Thaler shows in his reserach and presents in his book how to shape choice using the newly discovered laws of predictable irrationality, or choice shaping.

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