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Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Free Ebook Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
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From the Inside Flap
In the past twenty years, there has been a radical shift in the way consumers buy goods and services. Today's customers buy on demand and in real time. They expect answers now. The traditional way of marketing and sales has lost touch with the way consumers want to buy. Conversational marketing gives companies the power to grow their business by connecting now with the customers who are interested now—not later. The book explains how to create compelling, real-time conversations that will engage customers, shrink the sales cycle, and improve bottom line results. For those new to sales and marketing, Conversational Marketing explains what it takes to capture, qualify, and connect with leads on their websites through real-time conversations, and why this approach creates happier customers and generates more revenue. More experienced professionals will gain a deeper understanding of how today's customers prefer to buy and will discover new strategies and tactics that have been missing from traditional marketing and sales approaches. Author David Cancel, CEO of Drift, explains how to merge inbound and outbound tactics into a more productive dialogue while generating quality leads and shorter sales cycles. He also shows how to integrate conversational marketing techniques into a company's existing sales and marketing workflow. Conversational Marketing is filled with the innovative tools and proven approaches that marketers and salespeople need to succeed in an increasingly dynamic business environment. The era of following up later in sales and marketing is over: welcome to now.
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From the Back Cover
“There is no one who understands the needs of modern marketers and salespeople better than David Cancel.” —MIKE VOLPE, CEO, Lola.com and Former CMO at HubSpot “[Conversational Marketing] is a must-read for all software-as-a-service (SaaS) and business-to-business (B2B) companies, as well as for anyone who wants to stay on the cutting edge of marketing and sales, and bring their business into the now.” —HITEN SHAH, co-founder of Crazy Egg, KISSmetrics and FYI “For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow.” —JEANNE HOPKINS, CMO, Ipswitch “The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen.” —PAT GRADY, Partner, Sequoia Capital “David’s book should be required reading for anyone in marketing and sales today.” —MARK ROBERGE, Senior Lecturer, Harvard Business School, Former SVP of Sales and Services at HubSpot
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Product details
Hardcover: 288 pages
Publisher: Wiley; 1 edition (January 30, 2019)
Language: English
ISBN-10: 1119541832
ISBN-13: 978-1119541837
Product Dimensions:
6.4 x 10.5 x 9.2 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
51 customer reviews
Amazon Best Sellers Rank:
#36,796 in Books (See Top 100 in Books)
The first chapter had some pretty interesting statistics-- $4.6 Billion is spent driving traffic to websites where the conversion is only 2.85% of the traffic converts. What an eye opening look at how we are selling our customers the wrong way.I'm halfway through and already completely changing the way I think about the way we use websites in the world today and how outdated lead forms are.
business books are not usually what i reach for, but i've been trying to turn over a new leaf. my mentor recommended this to me so i figured i'd give it a shot. was really impressed and makes me excited to be working in marketing. the whole argument for conversational marketing just made complete sense to me, makes me wonder why i hadn't really thought of it that way before. and the authors seem really smart and cool too, like the kind of guys you could grab a beer with. overall recommend it, and will be on the look out for more from these guys/their company Drift.
Drift has been leading the charge with a new way to get marketing done for anyone in the B2B space. This is basically the guidebook on how to start adding conversation into your marketing toolbox.I enjoyed how practical the book was - this wasn't a philosophical handwaving book - this was directly enabling to get up and tune our conversational marketing team.
absolutely loved how the book went over examples of how companies that adapted became the "winners" of the market while those that didn't eventually died out. conversational marketing is all over linkedin nowadays, and this is a great book to summarize exactly what this buzzword means.if you work in b2b this is a MUST-read, because the insights and examples provided are priceless! david cancel and dave gerhardt have done an incredible job with this book.
This book has already been so helpful for me in my day to day at a tech startup. It's really interesting to an inside look at the minds behind Drift and their technology. I particularly found the last section of the book "After the Sale" valuable. It's always good to continue the conversation with your customers and David Cancel and Dave Gerhardt layout great tips on how to keep that relationship conversational. Would definitely recommend this book to anyone in the B2B tech space!
Wow, great read. Eye opening. These guys get it. We're no longer living in a marketing world where incremental improvements to your conversion rate should be top of mind. Instead, Drift is pitching getting back to conversations between buyers and sellers, making buying easier and putting the customer first. And clearly it's working for them. Get this book!
David Cancel and Dave Gerhardt really understand the way in which business buy from other business, and how its evolving. Their explanation of how in the internet age buyers have more power than sellers really resonated. I learned so much about how to shift my perception of how to reach my prospects--both the timing and the channel. The time is NOW and the channel is Conversational Marketing!
I had no idea how sophisticated I could get with Conversational Marketing until I read Chapter 9: Filter out the Noise and Target Your Best Leads.In this chapter you review how to go from basic Welcome Messages to highly targeted messages depending on lots of things: website visitor behavior, location, or behavioral segments. This chapter literally blew my mind.Don't feel like you need to read the entire book if you know the basics, but hone in on this chapter (page 123) if you want to take it to the next level.
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Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) PDF
Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) PDF
