PDF Download Consumer Behavior
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Consumer Behavior
PDF Download Consumer Behavior
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About the Author
Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O'Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).
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Product details
Paperback: 560 pages
Publisher: Cengage Learning; 7 edition (January 1, 2017)
Language: English
ISBN-10: 9781305507272
ISBN-13: 978-1305507272
ASIN: 1305507274
Product Dimensions:
8.5 x 0.8 x 10.8 inches
Shipping Weight: 2.5 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#38,583 in Books (See Top 100 in Books)
Great condition.
It is an easy read and contains a lot of information that is helpful in understanding how people make decisions. I would recommend this book to others in the marketing field.
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