Ebook Download The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry
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The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry
Ebook Download The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry
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About the Author
Rick Horrow, JD, is a leading expert in the business of sport and has orchestrated over 100 deals worth more than $20 billion. The CEO of Horrow Sports Ventures (HSV), he has served as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, Reuters, NBC, National Public Broadcasting, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, NHL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. He has also been managing editor of sports business for the U.S. Library of Congress. Horrow is nicknamed the Sports Professor, thanks to his time spent as a visiting expert on sport law at Harvard Law School, where he earned his degree.Rick Burton, MBA, is the David B. Falk Endowed Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. Prior to his appointment at Syracuse in 2009, he served as the chief marketing officer for the U.S. Olympic Committee at the 2008 Beijing Summer Olympics. He has also previously served as the commissioner of the National Basketball League, which played in Australia, New Zealand, and Singapore. From 1995 to 2003, Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence. He has written for the New York Times, Wall Street Journal, SportsBusiness Journal, Sports Illustrated, Sport Business International, Stadia, and Ad Age. He has had numerous research manuscripts published in academic journals and has authored two books on sport business and marketing.Myles Schrag, MS, is a former acquisitions and developmental editor at Human Kinetics, responsible for its sport management book list for 13 years. He is a cofounder of Soulstice Publishing and the author of four books. His freelance credits include Sports Illustrated, Publishers Weekly, Runner’s World Online, and Trail Runner. He earned an MS in kinesiology from University of Illinois at Urbana-Champaign. He lives in Flagstaff, Arizona.
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Product details
Hardcover: 387 pages
Publisher: Human Kinetics; First edition (February 28, 2019)
Language: English
ISBN-10: 1492543101
ISBN-13: 978-1492543107
Product Dimensions:
7.2 x 1 x 10 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
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Amazon Best Sellers Rank:
#397,251 in Books (See Top 100 in Books)
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